How do you design a beauty brand that closely connects with the founder’s mission of destigmatizing psychedelics for mental health? Entrepreneurs came to me with an ambitious idea: create a modern beauty brand that challenges stigma and reframes wellness through a new lens.
The brand reframed psychedelics and psychotherapy through a bold, modern beauty lens, transforming a complex cultural topic into a credible, forward thinking system of product, packaging, and storytelling.
Role: Creative Director, Designer
Scope: UX, Brand Design, Art Direction, Digital, Social
Signature image used on multiple assets.
2 SKUS with primary and secondary packaging and utilizes an innovative iridescent coating.
Typographic style for key product names.
Iconographic system that reflects a scientific approach.
Due to the complex story telling for this brand, it was critical to generate digital and social messaging that explains the product while maintaining brand consistency.
Printed collateral
Printed collateral and product sampling packaged in a clear envelope with printed brand messaging.
Conceptual example of outdoor brand marketing.
Designed shipping and packaging.